Adversiting photography includes both still life and portraiture, depending on what is being advertised. For example if a drink is being advertised still life photography would be used, whereas if fashion is being advertised there would possibly be more portraiture than still life used. A lot of advertising photography is shot in the studio, this can be an advantage because it makes the object look more in place, by using the correct colour background or editing the photograph. This also helps with using Photoshop, using a plain background helps to make it easier to edit the images, how the example images I have shown have been edited. Using the studio is also an advantage because to this because the positioning and amount of light can be chosen, which means light is able to bu given wherever it is needed. In advertising this type of photography Photoshop and editing software is used very often to do things with the objects, such as the drinks bottles and the 02 and Lloyds bank advertisements I have shown as examples. I like this way of producing images to advertise because I think that it is a clever way to make images that will grab peoples attention, the things done on Photoshop would be hard to do without using it and it helps to advertise these images. Choosing example images for my research I have chosen to focus more on still life images for advertisement. Choosing images advertising Smirnoff vodka, weetabix drinks, 02 and Lloyds bank. All of these images show different ways of advertising and selling different objects, and are all created the same way, but are all different. Within these 4 images there are many different techniques used, such as the drinks being splashed about in the first two, the background in the second one and the light painting in the last one. The two drinks advertisements use very bold and bright images and effect to grab peoples attention, and have used brilliant colour schemes and high key lighting whilst photographing the object.Whereas the last two images and more simple but still stand out and attract peoples attention. The Lloyds bank advertisement has a good use of light painting and colours. I like the use of light painting, it brings interest to the image and using white text with the colour green in the background goes nicely. I have chosen to show these images as examples because I like the way they have been put together and to me they stood out, and I hope to be able to produce images similar to these within this project. The aim of the first two images is to advertise to people to buy these drinks and showing reasons why they should, whereas the second two images are aiming to advertise to people how they can save money. The 02 one is advertising for people to save money on christmas gifts by sending a simple text and the Lloyds bank one is advertising to save money on their banking and I like the way that this has been done because they use very good techniques and ways to bring in the audience and I also like the christmas theme of the 02 one, how they have used a santa suit within the image and have made it about christmas to sell this to customers.
Social
Social photography includes couples or family portraits and celebrity portraits. For my research I have chosen to research on social photography into celebrity photography and and show four examples of this by two different photographers. The first photographer I found images from is Alex D. James, his celebrity portraits are mainly shot in the studio and he uses a range of different colour backgrounds with mainly high key lighting and often includes shadow whether it be a small or large amount. He also uses black and white on a small amount of images. The two images I have chosen from his work and the two that I liked most and that stood out to me. Both of these images include high key lighting but include shadow. The first image, which is of Emma Watson, having a complete shadow of her onto the background, although I think that this image would look better with a slightly lighter shadow, it works well because it gives something to that side of the image and evens it out. I think that this will of been done by using light facing onto her but not onto the backdrop, which helps to create shadow because there is no light facing onto the background to stop the shadow being there. The second image, of Jack Whitehall, is of him leaning against glass, which creates different effects within his face and his hand as they are leant against the glass. A blue backdrop has been used within this image which I think stands out and contrasts well with his white top. I think that this photograph portrays Jack's personality very well as it is wild and odd. High key lighting has been used in this image but has also got some shadow, within the background it is bright in the middle and darker round the outside, there is a small amount of shadow coming off his hand etc and I like this image and the effects it gives.
These last two celebrity portraits are by the photographer Dan Kennedy, he photographs in and out of the studio and uses mainly high key lighting that and rarely ever has any shadow within. Unlike the first two these images are more simple portraits but just as good. These portraits are from shoulders upwards and are more focused on the face. The first one, that is of Professor Green, is a high key image on a black background with no shadow at all. I like how his black top blends in with the black backdrop, it brings more focus to his face. I also like how he is facing a way and it shows his tattoo on his neck, it makes the photograph more interesting and makes me feel interested. I also like the quality and the sharpness of this image. The second celebrity portrait by Dan Kennedy, that is of Kara Tointon, it is a very bright, high key image and it makes me feel happy. I like this image for many reasons. The clothing makes her look very glamorous, as well as the earrings and I think that the lighting in this photograph compliments this also. There has been plenty of lighting within this image to prevent shadow and has been shot against a white backdrop. I like how she is not looking at the camera but is smiling, everything within this image gives off a very happy vibe. With her not looking at the camera makes me wonder where she is looking and what is making her smile. I like the whole set up of this image and would hope to be able to take inspiration from this photographer within my own work.
Editorial
Editorial photography includes photograph which feature in magazines or on websites. More often than not these images include studio portraits or still life, as they are usually advertising things to sell or images within a magazine. I have researched editorial photography and found some examples online. The first image I have found is a magazine page with a photograph of Chris Rock. Within this image I like the angle that is is positioned in and the brightness of the image and the page. The photograph is very high key that has used plenty of lighting and includes no shadow. I think that using this kind of lighting is good for this because of the magazine page this image has been placed onto, which is completely white. The lighting of the image contrasts well with this white page and also the clothing he is wearing, the black and white clothing contrast well with the white page and the black writing. I like this image and think that is has been positioned and contrasts well within this page and fits in well.The second image I have found is of what looks like a page from a food magazine, which includes a range of still life images of different foods. These still life images are photographed from different positions and angles with plenty of lighting. I think that the positioning and the angles these photographs have been shot in make the image more appealing. The third image I have shown is of the home page of the play.com website, which features the sales of all sorts of things, from clothes to dvd's and accessories. Therefore there is a range of different still life images on this home page. These still life images are all bright high key images and many are shot against a blank white backdrop. There are also a few images with the christmas theme as it is around christmas time which I think works well, it shows that this website keeps up to date and continuously update their website. Within this website I also like how they have fit in the smaller images of the type of things they sell around the larger photographed images, the brightness of the photographs stand out from the rest of the page but also contrast well with the background. The last image I have found is the homepage of a clothing website, which is river island. Unlike the last one this website shows only portraiture on the home page, as is is advertising clothes this is done to show what they would look like whilst being worn and to bring attraction to them and to also make them look more exciting, rather than just showing the clothing as still life which I think helps to bring in customers. These images are very bright and high key images, with small amounts of shadow. With the clothing these models are wearing I think it helps to have that little bit of shadow and contrasts well. I also like how these photographs have been placed out on the website, there isn't too many, they are a good size and places nicely around everything else within this website.
